Tulika Mehrotra is a Chicago-based branding and communications expert. With a bachelor's degree in Finance and a masters in design, Tulika has over15 years of experience in various sectors and organizations including start-ups working on brand building, digital marketing, and communication.
Utilizing her creative background, Tulika succeeded in exploring the intersection of storytelling and business to help organizations develop communications and visual storytelling that could expand their brand’s reach.
Tulika began with Peterson Technology Partners in 2018 as a consultant, leading brand marketing, communication, and digital strategy efforts across the organization. She manages international teams and all new products and brand launches. In 2021 she was promoted as the first Chief Digital Officer in the company’s 24 year history. Additionally, she is the first female executive at the organization.
While women in technology fields are still a minority, Tulika recognizes changing trends that are welcoming more women to join the ranks. "It's encouraging to see the impact of diversity hiring and the demand for more great talent. I am confident that women will lead the way in innovation and leadership."